When imagining a fast food, our minds will definitely be on the burger. But, the beginning of fast food is apparently not starting from an American burger restaurant. History records that fast food originating from Ancient Roman times.
Life in the age of the urban people has made the emergence of many-storied apartment, which has only a narrow kitchen area or none at all. Therefore, many popping up street vendors and restaurants selling food. Then in the middle ages, the fast and cheap food widely available in major cities in Europe, including London and Paris that sells fast food to locals and tourists to date.
Visiting the shrine became popular and the tourism sector experienced rapid development than ever before. This cheap fast food is then a favorite and popular among tourists. The 20th century became the early emergence of a fast-food restaurant. This fast-food restaurant was first established in America in 1912 and is the kind of automat or restaurant that uses vending machines to serve its customers and operated with coins.
This then makes the automat appeared throughout the world. McDonald’s is a popular fast food restaurant. However, it is not the first fast-food restaurant in the world. The first fast-food restaurant is White Castle, which offered hamburgers and stand up in Kansas in the year 1916. The year 1919, Roy d. Allen and Frank Wright founded A&W that implements the drive true service for the first time in Sacramento, California. In year 1923, they began selling the franchise system provides a hamburger, French fries and hot dogs. In the year 1960, A&W spread over 2000 places and have 1200 restaurants to date. You might also like: Most popular Asian street food.
Thus, how fast food could spread to all over the world?
In the 1950s, the fast-food industry continued to experience rapid development. Fast food restaurants continue to make refinements to its marketing strategy and collaboration.
Fast food franchise has become a popular place to eat with so easily. Thanks to their standard menu, the signs are easy to spot and integrated advertising strategy made a brand name of fast food restaurants such as McDonald’s, White Castle, A&W Root Beer and Howard Johnson’s becoming famous. The term fast food starts passing America enshrined at Merriam-Webster dictionary in 1951. That year has also become markers of history when McDonald’s became the staple food of American citizens who do associate the McDonald’s logo with a hamburger.
In the 1960s, the history of fast food became an important part when they added a children’s menu as a standard part of several restaurant chains and the advertiser who focuses on food marketing efforts for children. Since that time, fast food is increasingly becoming a favorite for everyone.
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