An exhibition in Manhattan was entering a new trend in order to create memorable experience to the visitors. Entering this museum was free and the Museum of Feelings focused by employing fragrance or scent to pull out the feelings that can turn these emotions become a great art work. No surprise that there are many people have visited this museum and said that they actually get immersive experience and learn new things.
This exhibition was actually arranged by Glade as the perfume company which makes many products of sprays, scented candles, oils and gels. Well, this museum becomes one of part their unique strategi by providing interactive pleasure in different ways and there are some room installations along with scent as the reaction of visitor. So, many people were attracted to this unique exhibition.
What’s inside the Museum of Feelings?
Museum of feelings glade arranged a room where visitors can try to explore five scented rooms during their amazing journey. This exhibition was driven by unique fragrance along with major kaleidoskop display, a scented cloud, real light that make you feel that you are in the forest and personal halos of light as well. So, it shows you that every step where people have to interaction each other and these room installations can turn your daily emotions become amazing art works.
Then your experiences were drive into brand’s room where you are able to interaction with new fragrance of Glade. Even, there is a stand-alone which featured with life facade along with bright color that represents the emotion state from this city based on real-time counting.
Several things that you can learn from the Museum of Feelings:
Make your senses getting alive again
As mentioned above that the Museum of Feelings related to four of five senses that we had and allow people to smell, breath, listen and touch it to get deeper experience.
You can see more interactive elements
Any room in this exhibition represents different emotion, such as happiness, optimism, and so on. You can enter to the room which been completed by massive display featured with floral that looks like kaleidoscopic. This room also gives you cherry as well as blooming peony fragrance. Then, if you get into the Calming room, you will feel like that you are floating in the scented cloud.
The major role of social media
Even before you enter this museum, in the outside you can see the mood of this city based on the data that been collected by social media. This museum also called itself as the “mood ring of the city”. This museum also uses your biometric power to create a MoodLenses that also fitted into custom fragrance as well. The Museum of Feelings also drives the visitors to get along throughout social media with #museumoffeelings.
Increase the brand awareness
As mentioned in previous paragraph that the Museum of Feelings was created by Glade and this company does not show any advertisement signals at all. But they successfully drive the visitors to enter the last room and finally exhibit featured with new lineup of Glade scents.